Screencasts – Effective Technology Training in Enterprises

We had the rapid technology development of new mobile devices and platforms, virtualization, cloud computing, and more. But we also met the serious financial crisis in 2008. In enterprises, more and more people are upgrading their OA systems and products with new technologies. Nowadays high quality and low cost training of new technology is what enterprises looking for.

When an enterprise is going to adopt the new software product or a new system to provide them higher productivity and greater functionality, training is the must-have item before the technology is widely used. The traditional way of sending your employees or users to a training center costs a mass of money and time, and it means that you lose productivity from your employees. And the truth shows that, usually they don’t learn much in the training classes. When they start to use the new software application, they meet difficulties everywhere.

In this recession period, the inexpensive solutions which can achieve the effective result are the choices for most enterprises. As e-learning and knowledge management come to be popular in enterprise training, the task-oriented screencast presentation is a good solution for technology training in enterprise.

A screencast is a digital recording of computer screen output, also known as a video screen capture, often containing audio narration. It is a powerful tool to demonstrate technical tasks, or to illustrate technical concepts that are hard to explain in words with screen recording and slideshows.

There are two ways to do the training screencast: have someone done it or do it yourself with screencasting tool. There are some professional companies like AotoDemo that makes software demo and website demo for enterprise, but the cost is beyond some enterprises’ budget in this difficult time. To make it yourself, there are many software applications available to produce screencasts. What software you need depends on your computer platform and the content you want to make. The screencasting tool I suggest is DemoCreator for Windows. Some free solutions such as TipCam or Camstudio can also be your option. The main downside is that the free applications are almost with no editing features.

To make a screencast with DemoCreator, you have 4 steps to go: prepare your script, record screen activities, edit your recording, and publish your movie. Here we will take a look at some special features of DemoCreator:

Record the onscreen activity as slides for easy editing

DemoCreator record video tutorials with audio by screen capture, and show exactly how the application (such as PowerPoint, Photoshop and website) or system runs. The screen recording is saved as slides. This enables users to save the desired slides and discard the unwanted slides for their presentation.

 

 

Edit the recording tutorial with interactive objects for explicit illustration

There is a library of objects to decorate the recording, such as Flash animation, highlight boxes, and clickable buttons for directing users to another slide or a URL page. Users can enhance the presentation by adding the objects to make the illustration explicit. And it allows users to rerecord the narration or import the audio for the training content. Furthermore, multiple tutorial projects can be integrated as one.

 

 

Publish the presentation for online training

To make interactive training presentations, the predominately used publishing output media type in DemoCreator is Flash movie and Html. Trainers can provide the video tutorials compliant with SCORM or AICC. The screencasts are available through both commercial and open source learning management systems for school education and enterprise training.

 

The screencast training is clearer and more engaging than traditional teaching; the training tutorials can be played as many times as needed; the tutorial videos are for “anytime/anywhere” learning… These advantages make screencast an outstanding training method, especially in this tough economic time. For enterprise, the training content can be put on the Knowledge Management System like SharePoint or Learning Management System like Moodle for knowledge sharing and technology training. Then the trainees and employees can learn the technology on Internet freely.

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Which Is More Effective For Advertising, A Vision Map Video Or Vision Board

This is really an easy answer, while both vision map videos and vision boards are both great for manifesting your hearts desires, only vision map video is effective for advertising/marketing purposes. Videos are the newest and hottest method of advertising now on the web and I encourage you to check it out and move into this new technology.

Advanced technology for advertising has hit with a vengeance and it is made available in all sorts of new technologies that you can use to attract and maintain clients and customers, hence, vision map videos and/or just videos. This is something you want to implement into your marketing program, these are even great for contacting customers that haven’t made a purchased for awhile and also to send a thank you; short zippy fun videos will get your customers attention.

Video advertising is merging in all areas of the web; youtube has been around for quite awhile and it is no longer something that just entertains us or informs us, it has taken a serious turn into massive advertising possibilities, you can use keywords for your individual videos and now you can setup a sponsored video account and promote your video; which sort of resembles Adwords.

All of this information is telling you that advertising with videos is on it’s way in for a formidable method of advertising. Actually it is already here. This is something that all virtual assistants and business owners need to be aware of and get familiar with, as this is something your competition is going to be using and you don’t want to be left behind, especially when it comes to advertising on the web.

There are businesses that cater to business owners and virtual assistance to make personalized videos for businesses and individuals, one of these businesses is Vision Map Video; you can of course take on learning how to make your own and there are definite programs you can get to assist you in making the videos.

Whatever, your method is to make or have made your videos, now is the time to set in motion your video advertising program, Most of your classified, social bookmarking, directories websites all have areas to upload videos; which is perfect for advertising your businesss/services. Now is the time to check out all the areas that you advertise and search out where and how to upload videos on them. So often we just get use to our usual procedure and don’t pay attention when new possibilities have been added. So start paying attention and when you see spots for videos check them out.

Spring is on the way, so now is the time to revamp your marketing campaign and make it as “fresh as spring” and start using videos for your new marketing campaign. If you don’t want to learn something new, let a professional make one for you and step into the new advertising technology of vision map videos.

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Using Online Video To Become A More Effective Sales Person

When marketing online there are some advantages and disadvantages. The main advantage is that you can completely automate the sales process and sell 24 hours a day, seven days a week, 365 days a year without one smidgen of human input. It can be a completely hands free business. That in itself is precisely the reason why I became an online entrepreneur and started my own business via the internet.

But selling via the internet also has some downsides, some restrictions that until now have been difficult to overcome. Here are just three (3) of these restrictions.

1) Lack of trust. For the success of a sale there needs to be a trusting relationship between both parties. On the internet this is extremely hard to achieve.

2) Lack of attention. With so many distractions online it is very hard to get your prospects attention to turn them into a customer.

3) Limited marketing methods. When it comes to selling online you are generally limited to copy and graphics, that’s it. Yes audio is starting to make an appearance although on very few sites, but most online marketers are missing the biggest opportunity.

In a real world situation the salesperson would normally dwarf each of the above limitations and make the sale but not so when marketing online… your website is your salesperson.

Zig Ziglar writes in his book “Secrets of Closing the Sale”

“The professional understands that logic is aimed at and appeals to the eye. Emotion is aimed at and appeals to the ear. That is why, when humanly possible, we not only tell people what our merchandise or goods will do but we demonstrate at the same time.

We’ve been conditioned to believe what we see instead of what we hear. The eyes have truly been called the “windows of the soul” – the minds eye believes what it sees. The eyes are the only one of our sense organs which connect directly to the brain. For this reason, logically we accept more readily what we see than what we hear. However, we are moved into action by what we hear. Remember, our “feeling” brain is ten times as large as our “thinking” brain, so “tell ‘em” and “show ‘em” and your chances of selling them are greatly multiplied.”

There you have it from the hand of one of the greatest sales people and teachers, the problem with marketing online. You can’t “tell or show” your prospect anything via the internet, thus reducing your chances of making the sale, without using new video technology and the good news is the timing for this is perfect.

If you want to reach, right into your prospects brain then you must do it via the eyes and the ears and the best way to do this online is via streaming video. Using video you can explain the best parts of your product to your prospect as if they were right there with you but it can be done completely on auto pilot.

The problem is that putting video on your web site has been related to brain surgery because a lot of people have made it a lot more complicated then it really is. If you are looking for an easy step-by-step guide on how to create, convert and show video online then I highly recommend Videoese. It’s an affordable video guide where everything you need to know is laid out in simple terms so that anybody can put video online.

Online video is the way of the future for marketing via the internet and the best time to start is now.