Powerful Digital Video Clips Outperform Broadcast Media

The Dangers Of Over Thinking The Obvious

Just a few months ago there was nobody making commercials to support their brand. In fact, in the Midwest it was somewhat of a hard sell. This idea of creating an “instant” commercial to support a product or a service seemed a bit daunting. The concept was too remote to be taken seriously. But since September 2007 this has all radically changed.

I first attended the LBN, (Local Business Network) from an invitation of mine from a colleague. I was of course winded after a trip to New York City and had a bit of a sinus infection. I didn’t take a close look at the topic of that morning’s breakfast network meeting. The presentation centered around the idea of getting a group of people together and cutting video commercials and then putting them on a low wattage television station. I sat there with a complacent smile on my face and watched the proceedings.

I couldn’t help but grin after knowing I had just come back from the Digital Life conference at the Javits Center in New York City. I had just seen technology clock in at the speed of light and had come across many different styles of Web 2.0 tools and services. These included shooting digital video and then distributing it on a whole network of channels via http://www.HelloWorld.com. This technology would allow you to send out video emails, your own web tv shows, and a whole host of subscription options where consumers could pay you to view your content. Now I had to sit here and watch this presentation about getting your own commercial off the ground using traditional equipment and going through a television station. There would be traditional fees associated with this including buying your own airtime.

Web Video Comes Of Age In 2008

As I sat listening to this presentation I had my own commercial ready and processed in my own pocket. I carried my commercial in a video IPOD. I viewed this product as the ULTIMATE business card because it carried my complete message on it. The other thing is that it is web video and can be sent onto many networks and be viewed upon by many people and I pay zero airtime fees.

It has a built in RSS feed so that means I can load it up with popular keywords that explain in depth what I do for a living. Since I can get in touch with people who want to hear from me this has the tendency to be found by the exact people I am trying to reach. Think of it as advertising in reverse. Instead of using traditional search engine methods this type of technology does all the work for me. I can get into tight niche OPT IN environments and gain my fair share of subscribers. They in turn will decide if they want to hire me or not as they view my marketing material.

This is a radical shift in how we gain customers. In the old days we had to work long hours and do many money wasting activities to acquire a small result. In short, it could be very tedious and our outcome would be shy of greatness. This is especially true for companies who are used to shelling out grand for a three month radio contract with WJR Radio in Detroit and the Clear Channel. The same can be said for companies who are advertising on television and spending a small mint on airtime.

The reason why you would want to get involved with web video should be obvious. It costs a lot less than traditional advertising and customers can subscribe directly to you via RSS feeds, (Really Simple Syndication). The real hard costs boil down to getting a good digital camera with a big enough chip to record crisp images, a full light kit and some kind of shot gun microphone, (so you can pick up sound up to 25′). Sounds expensive? That’s the beauty of it. Doing it yourself is actually very affordable. Consider picking up some digital video editing software by Adobe and you’re looking at spending anywhere from ,000 to ,000 for studio costs.

This is peanuts when you consider what traditional advertising and video houses charge. Just a year ago I was doing research on getting together a video job done. I had to pay for a “story teller” from the east coast and all the studio time associated with getting a 7 minute clip off the ground. There was also a charge for a truck roll out, light set up, director fees and the bill came out to ,000. Keep in mind this was all for a 7 minute clip. They had no idea on how to distribute this online or how to generate any kind of traffic from it from a web site perspective. The project ended up never getting produced and no business ever materialized from these long and extensive planning sessions.

My advice: do it yourself.

Surviving In A Selfish Economic Culture

I was waiting for a train in Penn Station, NYC on May 22, 2007. I was looking to get back home from yet another business trip. I noticed something as I walked around 34th street and the surrounding area in front of the train station. Everyone had these mobile devices. These included phones, media players, video ipods and these people seemed to be detached from others around them. They were in their own worlds getting stock tips, weather, sports scores and a whole host of other information. I was somewhat astounded by this because I this was when I saw true potential. There is a wide range of business possibilities associated with this type of technology.

It didn’t bother me that these people were selfish and lost in their own worlds. As a marketer that is precisely where I needed to be. My goal, at this point would be to figure out a way to get my messages in front of them and get them to make some form of commitment. They could either subscribe to my news, visit a web site, watch a video and to take the next step of scheduling an appointment or making a purchase.

Rude Awakening

When I came back to the Midwest I was somewhat surprised at the reaction concerning Mobile Media. The perception, however false, contended that mobile devices were for entertainment purposes only and was viewed upon as a kids market. From this angle kids could download video games and music. Ipods and Iphones and other forms of mobile media were not being taken seriously on a business level.

As I watched this presentation unfold and talk about the long process of getting a producers license and buying airtime I smiled. The revolution and getting your videos seen by the right people in your target market is as simple as learning how to point and shoot a camera and acquiring a few search engine optimization, (SEO) secrets.

Upload and Share Video Clips at Ease

Internet, one of the most wonderful innovations of technology, has entered into our lives as a genie and amazingly offers solutions for almost all simple and hazy problems. We have a tendency to seek the support of so called ‘internet’ to get information on the latest developments of various arenas. As a matter of fact, to communicate with people who are residing in different parts of the world at very cheap rates have become an easy affair for almost every category of people these days. Nowadays, one can conveniently log into various social networking sites and start chatting with people form different regions.

The social networking sites such as orkut, ibibo, Facebook, etc., have steadily gained momentum due to various reasons. With the help of these websites the users can make their personal account which they can access any time and anywhere. What is more with the help of these site you can even develop relationships with unknown people and make them your friends. In fact, this is one of the best way to maintain and manage old and new relationships without any hassles. Latest launched websites come up with various innovative technologies that one would surely like to explore the galore of options offered by these unique sites. As a matter of fact we all are definitely aware of the rising popularity of the internet among the masses. We can comfortably stack up different information and research several topics from these unique websites. What is more, various new options like forming and managing communities and uploading videos are offering new dimensions to these websites.

To view and enjoy the latest upcoming video clips of the latest much talked about films on the internet is indeed a very interesting aspect. What is more these social networking websites permit the users to upload videos according to their priorities and that also within few seconds. Moreover, the users are not only restricted to watch those video clips, in fact, there are also various other options which would surely make the internet affair further more interesting.

Various social networking websites like YouTube are already in this arena offering various benefits to the users, but with the origination of latest and innovative youtring website the internet users would surely explore the wide dimension of technology. The users can also comfortably create clips of videos to upload and share them online for promoting purposes.

Various exciting options help an internet user to explore something different. Actually, one of friends referred me and as such, I got myself registered to this site. Apart form the group and personalized chatting the video section which very exciting. It offered me the freedom to upload video clips according to my choice which can be viewed by my friends and even comment on them at ease.

However, the video sharing websites are also in great demand nowadays. These sites also enable the internet users to share the latest and the most preferred video clips with their relatives and friends at ease and that also just within few seconds. You can logically bid adios to the traditional methods of sharing your favourite and the latest video clips with your relatives and beloved ones and steadily embrace the innovative technologies which are definitely very hassle free and less time consuming too.

As a matter of fact to meet the ever increasing demands of the internet users some of the video sharing websites offer their unique and useful services absolutely free of cost. As a matter of fact to view and upload video clips online the users are not required to have any knowledge in programming. They are very easygoing process which help even a laymen to access these facilities without any hassles. These websites would surely permit the internet users to research the various new dimensions of technology and that also very comfortably.

Actually the online video sharing websites allow the internet users to upload their favourite video clips to any preferred website. Those website would offer the concerned user certain codes which in turn would permit other internet users to view and access those uploaded clips of videos every comfortably. As most of the internet users do not have their own web space, these networking sites are gaining momentum and more specifically in the forte of forming communities and viewing uploaded clips of video.

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